Simple segmentation to maximize engagement
Don’t just aim for good open and click rates, and hope for the best. Send the right people the right content, and proactively optimise your marketing results.
Reaching the right people
Re-engage inactive subscribers
Start re-engaging your inactive subscribers and customers with personalised content, such as offers, discounts or promotions. Send quizzes, interactive e-mails or sweepstakes they can participate in.
Make it inviting and interesting, give them a clear call to action, and before you realise it, you’ve regained the interest of important connections.
Complex segmentation made simple, with Maileon
Deep and complex segmentation is made possible by Maileon software in an easy, user-friendly manner. Marketers don’t need to be experts in SQL to apply sophisticated database filters. You can use filters in a variety of ways depending on your needs. In addition to email addressee lists, dynamic content, unique or comparative reports, and exports can all benefit from segmentation.
more effective delivery and engagement
The use of segmentation can increase deliverability. Keeping your regular subscribers separate from the (perhaps) idle audience can increase deliverability overall because spam filters take subscriber participation into account when weeding out emails. Content can be targeted for particular audiences by using segmentation based on demographics, purchasing patterns, or internet behaviour.
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